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5 Reasons Why Roadmaps Fails

David Pereira
16 min readApr 16, 2025

I’ve been thinking about something, which I believe you’ve been thinking about too.

We often talk more about the work instead of getting sh*t done.

Try reflecting on your days if the following hits you:

  • High chance that you’re as busy as possible
  • You probably attend several weekly meeting marathons
  • You do know you talk a lot about work
  • You probably don’t know who’s doing the work itself

Does any of the above speak to you?

If so, you’ve probably been a victim of a poorly defined product roadmap.

With many roadmaps, teams struggle to speed up decision-making. Without a choice, discussing the work to agree on what to do next becomes routine. That sucks!

Let’s change that.

We will take this episode to address the following topics:

  • Five trapping roadmaps
  • How incorrectly roadmaps are often born
  • How roadmaps should be born
  • Leading practices

The Five Trapping Roadmaps Crippling Product Teams

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