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5 Reasons Why Roadmaps Fails
16 min readApr 16, 2025
I’ve been thinking about something, which I believe you’ve been thinking about too.
We often talk more about the work instead of getting sh*t done.
Try reflecting on your days if the following hits you:
- High chance that you’re as busy as possible
- You probably attend several weekly meeting marathons
- You do know you talk a lot about work
- You probably don’t know who’s doing the work itself
Does any of the above speak to you?
If so, you’ve probably been a victim of a poorly defined product roadmap.
With many roadmaps, teams struggle to speed up decision-making. Without a choice, discussing the work to agree on what to do next becomes routine. That sucks!
Let’s change that.
We will take this episode to address the following topics:
- Five trapping roadmaps
- How incorrectly roadmaps are often born
- How roadmaps should be born
- Leading practices