7 Bold Moves to Defeat the Bloody Feature Factory Before It Burns You Out

It’s time to overcome the enemy that crashes our souls. Shall we?

Many people claim that AI is going to kill product management. I think they’re wrong.

The feature factory is already killing us.

Eight years ago, John Cutler coined the term feature factory, which essentially means shipping features without knowing why. That should be part of the past, but it’s still crushing our souls in 2025.

We’ve got to defeat it before it burns us out.

I see 3 steps to defeat this bloody enemy:

1. Understand which feature factory elements are part of your day
2. Prioritize actions to defeat the enemy
3. Evaluate the results and decide what to do

Now, I’ll tell you one thing: Defeating the feature factory is anything but easy. It requires a lot of courage and a pinch of audacity. If you’ve got that running in your veins, I will give you seven bold moves to put the enemy down. Shall we?

How do you know you’re part of the feature factory?

We need to have an honest conversation about the product game.