Member-only story
Beyond Features — Chapter III
Focus on what matters
Originally published in GoRetro
Time pressures everyone, specially Ecbert, who feels the burden on his back. Odin Enterprises has only one shot left, and if they miss the target, it’s game over.
Ecbert got impatient during the last workshop and caused tension among the participants; they worried the CEO would return to his old command and control pattern. Yet, Lagertha showed her strength to slow Ecbert down.
After reviewing and sharpening Odin Enterprises Business Model Canvas, it was time to understand their audiences in-depth. As their business model is a marketplace, they have sellers and buyers, and the question is if they have a shared understanding of their audiences. The story continues, and Lagertha guides them through a reorganization to avoid a tragic fate.
Who are the customers?
The atmosphere was tense; the employees doubted Ecbert would empower them as promised. Lagertha noticed that but decided to progress and act according to Ecbert’s reaction. She walked to the board and wrote: “Who are our customers?” then asked, “Who can answer that?”
Haraldson: “That’s an easy one, tourists in Skandinavia and Viking fans interested in virtual tours. That’s it.”
