Member-only story
Beyond Features — Chapter V
Outcome Orientation
Originally published in GoRetro
After an extensive workshop, Odin Enterprises had new directions. Lagertha managed to show Ecbert the importance of focus and clarity. Now, teams Jorvik and Kattegat know what to work on and, most importantly, what not to. The challenge now lies in succeeding with the pressure on their shoulders.
Ivar and Björn understand they will have to work differently than they used to. Both teams cannot assume impact without measuring the outcome. Until now, they’ve been acting as feature machines. Yet, they’ve got to move from output maximizes to value creators. What frightens Björn and Ivar is they don’t even know where to start; their hope lies on which cards Lagertha hides under her leaves.
As the workshop concluded, Lagertha promised to help team Jorvik and Kattegat shape their work mode to increase the odds of creating value. Everyone expects her to open new perspectives and inspire the team to take a different course than they have so far.
Start With the End In Mind
The day after the workshop, Lagertha arrived earlier in the office; she knew she had to guide Ivar and Björn. Otherwise, they both would fail. She prepared a meeting room for a morning session with Ivar and Björn. She wrote the…
