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Beyond Features — Final Act
Rinse and Repeat
Originally published in GoRetro
The journey has been everything but easy. Björn and Ivar thought several times about dropping the towel, but a leap of faith encouraged them to keep trying. Finally, after an exhausting sequence of ups and downs, teams Jorvik and Kattegat gained confidence in how to focus on outcomes.
Have they already figured out the secrets of creating value beyond features?
After twelve Sprints, Odin Enterprises was in a stable situation. Loyal customers became promoters, and new customers started coming in more often than imagined. Onboarding new partners wasn’t a hassle any longer. On the contrary, it was smooth and fast. Björn and Ivar led both teams to achieve the Product Goals they envisioned with Ecbert and others. What should they do next?
Björn was skeptical; he thought it couldn’t be that easy. Just six months and everything changed; he expected something terrible to happen.
Ivar was calm; he felt he could settle down and continue doing what they were doing. Meanwhile, Ecbert was thoughtful. As bankruptcy became a less significant threat, he doubted they had to embrace uncertainty forever. The last six months were too stressful for him. Too many sleepless nights and…
