Ebo,

Most people don't:

- Set Product Goals and ensure Product Backlogs relate to that

- Set Sprint Goals at the beginning of Sprint Planning

- Use Scrum as a means to create value but to increase output speed

- Embrace the unknonwn but follow plan

That's what most people avoid doing, and yet insist they are doing Scrum, which is obviously not Scrum.

It's not marketing fluff. You can blame the situation and become victim of it or be the hero of your story and challenge the status quo.

Curious to hear how you'd recommend working. I feel you doubting me but you're not giving a solution to the problem either.