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How Great Product Teams Simplify Product Discovery
Creating room to drop ideas that distract teams from what truly matters
Many people ask me a common question: How do I bring product discovery to life when nobody supports that?
First, don’t bother with the term product discovery.
Bother with what product discovery does.
Product discovery done right proves you’re wrong soon enough.
Dropping bad ideas fast enough is what matters most.
We all think our ideas are awesome. They may be, but only a few will resist contact with reality. It’s unwise to keep investing in what doesn’t work. It’s wise to cut bad investments short and double down on the promising ones. The big question is, how do you make that possible?
The biggest challenge of being a PM is that almost nobody gets your job. Nearly everybody distracts you from doing what matters most.
Let me help you apply enough structure to your product discovery to succeed. Don’t worry — I won’t load you with theory but will give you hands-on practice.
Announcement: I’m running my Mastering Product Strategy cohort in a few weeks. You can grab your seat to learn what most teams miss about strategy.
