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How PMs Can Use AI Beyond the Noise
Learn how to apply AI to your daily tasks to boost your potential
11 min readApr 23, 2025
Are you annoyed with all the wild claims about AI?
Here are common ones:
- AI will replace software engineers
- AI will make product managers obsolete
- AI will do your job 10x better than you
I don’t believe in the above, but those leveraging AI will outperform those ignoring it. The point is the following: AI also has shortcomings and limitations:
AI cannot fix a broken strategy. It may help you build features faster, but more crap doesn’t mean more value. AI doesn’t know how to empathize with users; you do.
Yet, GenAI can already do great things for you faster than you drink a cup of coffee:
- Competition analysis with insights on differentiation
- Interactive prototypes you can immediately test
- Help you leverage your work with critical feedback
- Data analysis with applicable insights
- Define multiple product experiments that you can run immediately
- Identify assumptions you may otherwise ignore
- Enable you to create web applications without coding skills
You should equip yourself with GenAI. Here’s what we will cover in this episode: