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How Product Managers Can Avoid Becoming Backlog Managers

Backlog Management Guide: The unspoken secrets of crafting valuable product backlogs

14 min readFeb 19, 2025

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Backlog management is supposed to be simple, but the reality is different. Often, the backlog becomes a disguise for a waterfall framework.

The more items you have in your backlog, the more distant to agile you are.

The less goal-oriented your backlog is, the more fragmented your team becomes.

The more you focus on backlog management, the less you can discover value drivers.

Unfortunately, the backlog quickly deviates from a vehicle to create value to a distraction from what truly matters.

With extensive product backlog:

  • Product managers become backlog managers
  • Software engineers descend to coders
  • Product designers derail to pixel-perfect designers
  • Agile coaches become Agile rules

None of the above smells good. It stinks, and it stinks pretty bad.

Shall we defeat the backlog management traps?

Offer to you: If you’re tired of bullshit, welcome to my club. I can help you become an anti-bs product manager. Check out my self-paced course: Anti-Bullshit Product Management.

The Product Backlog Health Check

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