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How to Craft a Product Vision that Works
A simple guide to equip you to set powerful product visions
Do you know what you’re fighting for?
Can you picture what success looks like?
Can team members say no to what distracts them from landing where they envision?
If you struggle to answer yes to the above questions, you probably lack a compelling product vision. No worries, you’re not alone. Most teams I worked with had no product vision or something nobody cared about.
Let’s take this episode of Untrapping Product Teams to walk you out of this trap.
Why Should You Bother About a Product Vision?
What’s your definition of Product Vision? Let’s take a few definitions:
- ProductPlan: A product vision, or product vision statement, describes the overarching long-term mission of your product. Vision statements are aspirational and communicate concisely where the product hopes to go and what it hopes to achieve in the long term.
- Scrum: The Product Vision describes the purpose of a Product. A good Product Vision expresses the value the product should deliver and to whom that value is delivered. It is effective when people connect with the vision emotionally and practically. When a Product Vision is both aspirational and actionable, it inspires creativity within the Scrum Team, allowing them to collaboratively work with Stakeholders on how they might work toward the vision.
Both above have similarities and show the importance of a product vision, but they don’t tell you how to create.
My take on product vision is simple: A compelling vision can facilitate team collaboration. Without it, teams will spend more time than necessary discussing what to work on instead of on something that matters.
The question is, how should you craft a valuable vision?
Let me simplify it for you.
Product Vision Key Attributes
A few attributes must be present in whatever format you choose to create your product vision. Here they are:
- Customer-focused: Describe how…
