How to PMs Should Balance Product Discovery and Product Delivery

Let’s stop the feature factory! Please.

Creating digital products is often more complicated than it should be.

Let’s look at two core aspects: product discovery and delivery. What are they for?

Product discovery uncovers what drives value, while product delivery builds what creates value. It’s all about identifying problems worth solving and crafting solutions worth building.

Sounds simple, right?

It’s simple, but teams face many weird scenarios. Let’s clarify what makes and what breaks product teams.

Balancing Present and Future by David Pereira

Before we get into the details, I recently launched a self-paced Product Discovery video course that resonated with people worldwide. Join us if you want to step up your game and learn how to drive value when everyone else distracts you.

Delivery Is All That Matters

The most common scenario I experienced with product teams has the following traits:

• Delivering features on time and cost has the highest priority
• Product discovery happens outside the product team
• Features focus on requirements, not desired results