How to Understand Whether Your Product Discovery Is Broken

Creating features nobody uses isn’t why product teams exist. Yet, that happens too often.

If the CEO wants something, then that becomes the priority.

Sales promise something, and then the team has to deliver it.

An influential stakeholder has an insight, and then that becomes the direction.

What about what customers truly need?

Well, that’s a conversation often forgotten. We all get too busy juggling multiple things that distract us from creating what truly matters. Yet, it shouldn’t be that way. The key out of this mass is called product discovery.

Product discovery done right helps you understand when you’re wrong fast enough.

Let’s explore how you can understand whether your product discovery is set to fly or trap you.

Before we get into the details, I recently launched a self-paced Product Discovery video course that resonated with people worldwide. Join us if you want to step up your game and learn how to drive value when everyone distracts you.

Product Discovery Health Check

How do you know if your product discovery practices are equipping you to thrive or blocking you from creating value? Let’s start with questions:

• Are your weekly customer interviews insightful or nonexistent?
• Do you identify assumptions or…