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Mastering the art of saying NO!

David Pereira
5 min readJun 16, 2022
Saying No Unlocks Focus — agileproductmanifesto.com
Saying No Unlocks Focus — agileproductmanifesto.com

You face a simple choice between a yes and no many times a day. You may not think about how impactful such decisions are because they seem trivial. But that may be the difference between reaching something outstanding or mediocre.

You acquire a new responsibility for every yes you say while saying no is a decision.

Reflect on it for a while. Which is your yes/no ratio? How often do you say no to requests? How easy is it for you to say no to somebody?

Saying no can be intimidating because it can create a conflict, it will potentially put the person on defensive mode, and a more intense conversation could start, and you may not want to handle it. But now, what happens if you avoid such conflicts? You’d lose your ability to focus; you become continuously distracted by too many things to do and an endless and overwhelming to-do list.

If you want to remain overwhelmed and distracted, saying yes often is the way to go. However, if you want to benefit from the power of focus and put your energy and power at one thing at a time, there’s a way out, and I’d like to show it to you.

It’s not what you say but how you say it

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