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Overcoming the 7 Traps that Demote Product Managers to Backlog Managers
Simple actions you can take today to ensure you DO NOT become a backlog manager.
11 min readMay 20, 2025
How can you be a product manager when everyone wants you to be a backlog manager?
It’s hard to drive value when features are all that matter.
Honestly, who cares about value?
You care.
That’s why you’re reading this post. You want to drive value despite everyone's distractions. Let me help you fix the bloody mess of creating digital products.
Here’s what you will get from this post:
- Clarity on the 7 most dangerous traps setting you and value apart
- Actionable insights to ensure you can drive value instead of features nobody needs
- Clear hints on what to pay attention to so you avoid painful experiences
The 7 Traps That Demote Product Managers to Backlog Managers
- Bloated backlog: The bigger your backlog becomes, the more expectations you have to handle, which means more distractions and less value. Ultimately, this forces you to manage promises instead of adapting according to learnings.