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What Does It Take To Create Value for End-Users and Businesses?
Moving from abstraction to action
How often have you heard something like, “Our mission is to create value for our customers.” I already lost the count, and though this sentence makes total sense, it gives you no guidance. People interpret the word value differently, and that’s where the confusion starts.
Don’t get me wrong, I’m not saying talking about value is bad. My point is that product teams won’t be able to create value until they understand what that is.
In Sprint this year, when we crafted our Agile Product Manifesto, we were clear on the importance of products delivering value. Yet, we all worried about teams misunderstanding what value is and how to create it. I will illustrate common mistakes and techniques to identify value during this piece and continuously work towards it.
Creating value for end-users and businesses is what defines success — Agile Product Manifesto, 2022
